Merge tags are placeholders that fill in each customer’s details when the email is sent, so every message is personalized without manual work.
Common tags
- {{customer_name}} — the business you are requesting from
- {{contact_name}} — the person receiving the email
- {{your_company}} — your company name
- {{upload_link}} — the secure upload link (always include this)
Type the tag exactly as shown; Verrim replaces it for each recipient at send time.